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别傻了投资者,我就爱亚马逊的微利

来源: 南方日报网络版     时间: 2019年07月16日 22:37:56
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(亚)(马)(逊)(第)(三)(季)(度)(运)(营)(利)(润)(率)(打)(破)(了)(之)(前)(保)(持)(的)(相)(对)(丰)(厚)(的)(“队)(形)(”,丰)(厚)(是)(就)(亚)(马)(逊)(的)(标)(准)(而)(言)(
此)(外)(,亚)(马)(逊)(还)(对)(第)(四)(季)(度)(运)(营)(利)(润)(给)(出)(了)(往)(日)(一)(般)(带)(有)(喜)(剧)(意)(味)(的)(宽)(泛)(预)(测)(,略)(低)(于)(华)(尔)(街)(的)(厚)(望)(。10月)(27日)(盘)(后)(,亚)(马)(逊)(股)(价)(应)(声)(下)(跌)(约)(5%。
但)(为)(什)(么)(还)(有)(人)(对)(亚)(马)(逊)(利)(润)(减)(少)(感)(到)(意)(外)(?它)(已)(经)(说)(了)(会)(这)(样)(。
早)(在)(7月)(份)(的)(季)(度)(业)(绩)(电)(话)(会)(议)(上)(,亚)(马)(逊)(的)(高)(管)(就)(表)(示)(,第)(三)(季)(度)(将)(有)(18个)(仓)(库)(投)(产)(。2015年)(同)(期)(有)(6个)(仓)(库)(投)(产)(。因)(为)(2015年)(出)(的)(一)(些)(岔)(子)(推)(高)(了)(公)(司)(成)(本)(,如)(今)(亚)(马)(逊)(希)(望)(在)(处)(理)(海)(量)(节)(日)(订)(单)(时)(可)(以)(做)(到)(万)(无)(一)(失)(。
亚)(马)(逊)(还)(称)(,2016年)(下)(半)(年)(的)(网)(络)(视)(频)(节)(目)(支)(出)(有)(望)(比)(2015年)(下)(半)(年)(增)(加)(近)(一)(倍)(。另)(外)(,它)(还)(将)(大)(举)(投)(资)(印)(度)(电)(子)(商)(务)(领)(域)(。
所)(有)(这)(些)(支)(出)(导)(致)(亚)(马)(逊)(运)(营)(利)(润)(占)(收)(入)(的)(比)(例)(从)(第)(二)(季)(度)(的)(4.2%下)(降)(到)(第)(三)(季)(度)(的)(1.8%。考)(虑)(到)(增)(建)(仓)(库)(以)(及)(假)(日)(季)(筹)(备)(等)(事)(项)(,亚)(马)(逊)(第)(三)(季)(度)(运)(营)(利)(润)(和)(利)(润)(率)(的)(不)(足)(其)(实)(也)(完)(全)(说)(得)(过)(去)(。10月)(27日)(公)(布)(的)(1.8%的)(运)(营)(利)(润)(率)(是)(亚)(马)(逊)(2010年)(以)(来)(第)(三)(季)(度)(中)(最)(高)(的)(。
华)(尔)(街)(预)(计)(,亚)(马)(逊)(一)(贯)(微)(薄)(的)(利)(润)(将)(在)(未)(来)(几)(年)(变)(得)(丰)(厚)(起)(来)(
有)(了)(亚)(马)(逊)(的)(第)(三)(季)(度)(财)(报)(和)(假)(日)(季)(预)(期)(,投)(资)(者)(应)(该)(重)(新)(考)(虑)(对)(该)(公)(司)(的)(预)(期)(。没)(错)(,亚)(马)(逊)(2016年)(前)(九)(个)(月)(的)(运)(营)(利)(润)(比)(往)(年)(同)(期)(都)(高)(。如)(能)(保)(持)(这)(个)(势)(头)(,2016年)(的)(运)(营)(利)(润)(率)(也)(应)(该)(是)(2010年)(以)(来)(最)(高)(的)(。
但)(有)(没)(有)(理)(由)(认)(为)(,2017年)(亚)(马)(逊)(的)(运)(营)(利)(润)(将)(增)(加)(近)(一)(倍)((一)(如)(华)(尔)(街)(分)(析)(师)(的)(平)(均)(预)(期)()?2018年)(再)(增)(近)(一)(倍)(?很)(可)(能)(没)(有)(。
即)(便)(如)(此)(,亚)(马)(逊)(将)(几)(乎)(所)(有)(利)(润)(倾)(情)(投)(入)(新)(业)(务)(的)(战)(略)(仍)(可)(谓)(完)(全)(站)(得)(住)(脚)(。作)(为)(按)(股)(票)(市)(值)(计)(全)(球)(第)(四)(大)(上)(市)(企)(业)(,亚)(马)(逊)(的)(触)(角)(伸)(入)(了)(商)(业)(的)(角)(角)(落)(落)(,在)(消)(费)(和)(企)(业)(支)(出)(中)(的)(占)(比)(也)(越)(来)(越)(大)(。
亚)(马)(逊)(约)(占)(美)(国)(电)(子)(商)(务)(零)(售)(销)(售)(额)(的)(四)(分)(之)(一)(,并)(且)(开)(始)(抢)(占)(实)(体)(销)(售)(市)(场)(的)(份)(额)(。AWS改)(变)(了)(亚)(马)(逊)(和)(整)(个)(科)(技)(行)(业)(的)(面)(貌)(。为)(商)(家)(存)(储)(、包)(装)(和)(运)(送)(货)(物)(成)(了)(亚)(马)(逊)(十)(分)(庞)(大)(的)(一)(块)(业)(务)(,而)(对)(于)(有)(志)(成)(为)(UPS那)(样)(快)(递)(巨)(头)(的)(亚)(马)(逊)(来)(说)(,这)(块)(业)(务)(或)(许)(提)(供)(了)(一)(个)(模)(板)(。所)(有)(这)(些)(领)(域)(都)(需)(要)(大)(笔)(投)(入)(,且)(已)(经)(取)(得)(了)(成)(功)(。
零)(售)(业)(务)(的)(微)(薄)(利)(润)(更)(是)(亚)(马)(逊)(投)(资)(高)(利)(润)(率)(AWS的)(重)(要)(理)(由)(。云)(业)(务)(的)(运)(营)(利)(润)(率)(较)(之)(前)(的)(几)(个)(季)(度)(其)(实)(有)(所)(提)(高)(,这)(表)(明)(来)(自)(微)(软)((Microsoft)和)(谷)(歌)((Google)的)(竞)(争)(即)(使)(带)(来)(了)(冲)(击)(,冲)(击)(力)(也)(没)(多)(大)(。
牺)(牲)(当)(期)(利)(润)(以)(求)(收)(入)(增)(长)(和)(业)(务)(扩)(张)(的)(做)(法)(一)(直)(是)(亚)(马)(逊)(成)(功)(神)(话)(的)(核)(心)(亮)(点)(。屏)(蔽)(了)(这)(个)(亮)(点)(的)(投)(资)(者)(现)(在)(应)(当)(擦)(亮)(眼)(睛)(了)(。
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